Ideas have power!
The challenge of marketing is always a challenge of ideas.
Every business has different challenges, each surrounding community will respond differently to different marketing campaigns. The key to any marketing effort is research. Always test before spending a lot of money.
It’s a good idea to reevaluate your current marketing to discover if it’s working or not. Always spend time and money on marketing that works. That’s why I started MediaCrest to provide companies with marketing that works.
1. Door Hangers
This is one of the cheapest ways to get your message out. It has two major drawbacks, like postcards door hangers can not give a complete message because of space limitations.
And they take time to deliver if you don’t use a service.
2. Direct Response
Obviously this is my preferred method of marketing. It’s fast relatively inexpensive and very predicable. But only when you use a full service agency like MediaCrest.
3. Invite business cards
This is an idea I came up with for my church. Have business cards printed up for the business, and on the backside print up a simple invitation to tour the company. Maybe even host a continental breakfast once a month.
4. Press Release
This is very powerful, most businesses have a staff member who has done something news worthy. The nice thing is that it could be a past member whom the press release is about.
5. Partner with local businesses
Many business owners would be willing to help promote your company if they were asked.
6. Word of mouth campaigns
People just have to be asked in a way that motivates them to do it consistently (maybe a FREE ipod nano).
7. Print ad coupons
If you are currently running print ads, think about adding a coupon offer ($100 off).
8. Speeches and workshops
Put on workshops to help customers with different issues. That will easily showcase the benefits of your product or service.
9. Car wash
A simple car wash to raise money for a local benefit can help increase community awareness of the business.
10. Local information article
Maybe the you can write an article about how to deal with an important issues.
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